Exhibitor Growth Calculator
How many exhibitors
could your next
campaign deliver?
Enter your budget and a few key assumptions to instantly project your exhibitor pipeline, from first enquiry to signed contract.
The Calculator
Build your exhibitor projection
Fill in your event details and campaign assumptions below. All fields have sensible defaults based on real exhibition campaign benchmarks.
Lead Quality
What affects exhibitor lead quality?
Not all leads are created equal. Understanding the factors that drive lead quality helps you invest your budget where it matters most.
Audience Targeting Precision
The tighter your audience definition (by job title, company size, industry, and intent signals) the higher the proportion of leads that match your ideal exhibitor profile.
Landing Page Relevance
A landing page that speaks directly to the exhibitor's ROI, including foot traffic, brand visibility and lead generation at the event, converts at 2 to 3 times the rate of a generic event page.
Channel Mix
Google Search captures active intent. LinkedIn reaches decision-makers by title and industry. Meta drives retargeting and awareness. The right mix depends on your budget and audience.
Event Brand Strength
Established events with strong brand recognition attract higher-quality leads at lower CPL. Newer events need to invest more in credibility signals such as past exhibitor testimonials, attendance numbers, and media coverage.
Ad Creative & Messaging
Ads that lead with specific ROI claims such as '3,200 qualified buyers attended in 2024' consistently outperform generic event promotion. Specificity drives clicks from the right people.
Campaign Timing
Starting your exhibitor acquisition campaign 14 to 20 weeks before the event gives the algorithm time to optimise and gives prospects time to complete internal approval processes.
Results
What our clients have achieved
“They were proactive and responsive and know the event space extremely well. The results from the digital campaign were extremely good and we exceeded our ticket target. We couldn't have achieved the results we did without the team from Half Eaten Donut!”
Electra Foley
Marketing Manager, Sydney Contemporary / Carriageworks
“Half Eaten Donut has contributed to SXSW Sydney registering significantly more passes and tickets year on year. Their track record in event marketing, combined with a data-led, audience-first approach, made them the right fit.”
Sam Saunders
Head of Marketing, SXSW Sydney
“We were super impressed with the results the Half Eaten Donut team generated. They smashed the targets and we are excited to work with them on our future projects. Would highly recommend.”
David Weisz
Director, Reservoir Partners
“The strategy they put together allowed for quick, targeted wins as well as long term goals and the results they achieved in one campaign far exceeded our expectations.”
Kelly Paljusic
Marketing Manager, The Baby & Toddler Show
“Working with you again confirms what we already know, you guys really are the best in the business!”
Liz Lockwood
Marketing Director, GTR Events
Work with Half Eaten Donut
Ready to fill your
exhibition floor?
Half Eaten Donut specialises in exhibitor acquisition campaigns for trade shows, conferences, and consumer expos. Our team will help you build a pipeline that fills your floor plan on time and on budget.
No obligation. We'll review your event and tell you exactly what's possible.
FAQ